Power of Web2.0 (Hrithik and Abhishek ads )

Recently Sony Ericsson Launched its W200i in India and decided to have Hrithik as its brand ambassador inspired by the fact of astounding success Motorola had with its MotoRazr campaign with Abhishek so it had to match up with the star power.The point is however that Abhishek's new MotoRockr ad (extremely funny) released 3 months back now boosts of nearly 80000 views on youtube

Comparatively the recently released Hrithik ad now also boosts of around 10000 views on you tube (its not funny though therefore lesser rate)

This shows what young India wants on the web a direct preference for funny stuff and idol worship and how web2.0 is important for India with a focus on star power maybe.This is probably a clear indication for Indian online video industry like Nautanki to build their content around comedy and bollywood star power