Managing Change and the 90 Day rule for entrepreneurs

Recently Global Consulting major Mckinsey interviewed ICICI bank's CEO K.V.Kamath.ICICI is India's largest private bank and in this interview Kamath illustrates how he heard about the 90day rule in silicon valley Now it is a common sight to see how there are herds of companies going after a same idea be it social networks,online video and so on Kamath tells how entrepreneurs in sillicon valley deals with it by using '90-day rule' .
'90-day rule' is about how an entrepreneur starts off in Silicon Valley. He has to design a concept, build a product, test it and take to the market within 90 days otherwise he will be dead because 25 other people are thinking along the same lines.
It is a dramatic story of how Kamath has transformed a slothful industrial lender into India's largest private bank which has now gone abroad in a big way and this story which is also a case study in Strategy at leading B-schools in India can be seen in this interview at Rediff