Reliance launches BigAdda

Reliance always like to do things the big way and even their entry into the web space has been similar in a big way and through some heavy promotion they have turned Zapak into India's no26 ranked website .Now they are launching a campaign for Bigadda another of Orkut types social networks in India.We already have Minglebox 132nd in India,Yaari.com ranked 526 in india,Desimartini ranked 732 in India as Orkut types social networks trying to capture the Indian market. Bigadda already has a rank of 763 in India while in beta and should definitely show some improvement but then it depends on the site quality Desimartini despite a wonderful ad and a viral ad of makkadman was never able to breakthrough but then it does not have the marketing muscle of Reliance behind it as bigadda enjoys .It will be an interesting battle ahead and the users will be the only winners of this battle until then enjoy the ad