Google India's Local ad campaign

Google India's latest efforts seems to be directed at improving its local search in India. Launched in August Google local India contains listing fr0m Infomedia Yellow pages and Indiacom. However Google local suffers from the fact that information is not very up to date and limited to few cities in India and competitors like Guruji also use Infomedia listings .
To counter this it is now relying on users to update their local listings and have launched this print ad campaign which is in today's Delhi Times front page by asking users to get their businesses free listings on Google Local. Pretty straight forward and simple just like Google itself and seems to be targeted at internet savvy users who would be able to figure out the benefit of being on Google local though i like the figure they quote 600,000 people searching for a local business in india in a day that is a lot. I wonder how this campaign fares but it is surely a step in right direction but it also shows its competitors which are just startups that competing with Google will be tough because of its deeper pockets.