Trend Research : Forrester Social Web Partcipation Increasing

In a new report Josh Bernoff of Forrester Research states that social technology participation has grown rapidly in 2008. According to the report, the largest growth came from

• Ratings and Reviews,
• "Voting" on Websites
• User-Generated Video.

Forrester predicts that if growth of ratings and reviews continues at its current pace, then "reading peer recommendations will fast become a permanent stage in the purchase decision process." Forrester has come up with different categories of social media usage as shown in the figure below called Creators, Critics, Collectors, Joiners, Spectators, inactives. According to report Spectators -- those who read, watch, or consume social content are the fastest growing group but the creators the ones who create all the social content are the ones growing the slowest which is mostly because there are not so many extroverts who like sharing their activities so much. Here is a snapshot of the growth

More analysis at Josh's Blog
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