Lee launches Online Campaign Make History

After a year Lee has finally decide to bring their "Make History" campaign to Asia and to India and if you are really creative especially with pictures than you have a chance to win USD 40000, All one has to do is to click a snapshot and give it a tag line and upload it to www.makehistory-ap.com. The best picture story will win the cash reward and further the best picture stories are being printed in fashion magazines under the ‘Make History’ banner. This is a very popular campaign in Europe and is an effort to capture the imagination of the brand conscious, fashion magazines loving youth. This brand campaign is aimed at developing a highly passionate community around the brand and to creatively engage such users.The idea of picture story is actually quite creative and showcases how the online medium can be used to develop greater engagement with the brands followers.