What Do People Research on the Net

There has been lots of recent market research which shows how people tend to research for products and services on the net and then go on and buy it offline. Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate. Emarketeer talks about this study from Universal McCann which points out how travel and consumer electronics items are most researched online and then bought offline. tendency of users to research can be used very effectively by marketeers since at the point the consumer is researching the product at the same point the marketeer should target his offering to the customer which would make his advertising extremely effective. For example when a person is researching on insurance at Google he is more likely to respond to an ad on insurance and thus turn into a lead. Similarly if a person is using a comparison shopping portal like the Rediff product search he is very susceptible to be turned into a lead into an offline store similarly a person at a loan comparison engine or at a car comparison engine. This has led to a new model of portals rising who have the business model of selling leads to not only big brands but also small dealers. Now the small glitch people who research on the net or information seekers are the more advanced users and especially amongst Indian users and if this IMRB report is anything to go by Information seekers on the internet form only 20% of internet population in India. Lets see how this takes shape
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JuxtConsult Research on Indian Internet market