Any study of how people engage in social media is always fascinating but this study from sharethis is extremely useful in terms of insights...
If you had any doubts that Ecommerce in India has grown beyond travel this survey by VISA should open your eyes . According to VISA's s...
Indibloggies has nominated Ideasmarkit for best business blog of the year and you can vote for ideasmarkit here . Thank you Readers for mak...
Comscore recently held a webinar on state of Internet in Asia pacific which threw up some very interesting data and some obvious question...
Synovate surveyed around 11,400 from 16 markets across the world to find out what they had changed about their money management style and at...
Digital agency Sapient Interactive has released the findings of a survey, titled Digital Marketing: The CMO perspective. The survey figures ...
Edelman in collaboration with Brandtology, which provides business and brand online intelligence services have unveiled a Digital Brand Inde...
Google commissioned mediascreen to do research on a lot of topics and their docs were revealed by Techcrunch but the key research was on wh...
While the stock market is up and the core economy numbers are good the fact remains that consumer confidence in India is still down. CNBC T...
Nielson has collated a report called Nielsen Online AdRelevance wherein they have measured number of display campaigns launched. While this...
According to a latest comscore release Google dominates in emerging market economies of India and Brazil largely through the combination of ...
Media agency Madison Communications Pvt. Ltd in association with trade publication Pitch has now forecast negative 5% growth in advertising...
Orkut is India's largest site and according to Comscore Orkut is the number one web property in India with over 17 million active users...
Nielsen did a Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries about which are the most trusted forms of ad...
Data analytics firm Pear Analytics took 2,000 tweets from the public timeline (in English and in the US) over a 2-week period from 11:00am t...
A weird social media experiment by Jason Sadler has turned into a very profitable venture for him . Jason Sadler started a quirky experiment...
In an article about the fate of social networking in India mint has collated some interesting stats compiled from comscore and the sites the...
As part of the “Explore My Way” campaign for Windows Internet Explorer 8 (IE8), Microsoft have joined hands with Make My Trip to hunt for In...
Coca Cola India is launching its latest campaign for Sprite, the second-largest selling carbonated drink in India, on the Internet. This is ...
Indian IT companies namely Wipro, Infosys,TCS and Mindtree are increasingly being seen using Social networks to market their companies.Trad...
India’s largest IT solutions provider Tata Consultancy Services has done a survey across 14,000 high-school children between the ages of 12...
The number of people online around the world will grow more than 45 percent to 2.2 billion users over the next five years, according to a ne...
Bollywood was a market which digital publishers were trying to penetrate for ages but now they finally seemed to have cracked. Bollywood has...
Anderson Analytics surveyed 11000 people about their social networking preferences in US and have come up with the following insights for t...
MailerMailer has created an “Email Marketing Metrics Report” which has some interesting analysis on the subject of email marketing Monday ...
Google has launched a print campaign in India in tier 2 cities Nagpur, Jaipur, Ahmedabad etc where variations of the ad shown alongside have...
In India according to reports for every hundred rupees spent by advertisers, Rs 91 is spent on television and the print media while the outd...
While very few people have a clue about what to do with social media in India we are seeing lots of new brands experimenting with it in Indi...
Forbes did a study on small and big marketeers using digital marketing for their companies on ad effectiveness. For both small and large m...
Bing has finally brought some competition to the world of search and Microsoft's decision engine has started to make some small dents i...
Electronic Payment giant Visa carried out a survey among 9,142 Internet users aged between 18 to 49 years across six countries and territori...
Orkut has started aggressively targeting advertisers to monetize its social network specially in its 2 largest markets India and Brazil .Ork...
There is a new case study from harvard wherin they examined the activity of a random sample of 300,000 Twitter users in May 2009 to find ou...
Search is sick Bing is cure this is the mantra with which Microsoft continues its battle against google. The new advertising for its search ...
The Participatory Marketing Network ( PMN ) released results of a new study showing that only 22 percent of Generation Y (Age group 18-24) c...
Microsoft's new decision search engine Bing which aims to take on google has now gone live with huge PR and publicity push and so are t...
ET has a report about a survey conducted by IMRB among 2,440 households across urban and rural areas has revealed that consumers have cut ex...
Exchange4media.com and Blogworks conducted a survey of 267 people, comprising of working professionals, executives and business leaders in ...
A qualitative online survey — Technology Tracker 2009 — conducted by the media agency Dentsu India threw up some interesting findings, that...
Like everything else Google's TV Ads division in U.S.A analyzes anonymized data from millions of set-top boxes tuned to several thousand...
Finally digital marketing is beginning to pay off for automakers since it allows them access to urban well to do families and a recent artic...
For a publisher CPM based banner ads are the best option while for the advertiser they are the worst option but people have no idea about ho...
Banner Blindness has been a problem thus causing most ads to be ignored and so advertisers have always tried to find how to catch the attent...
A New research on Word of Mouth in US shows that Word of mouth is actually very relevant especially for some particular categories like fo...
Google really seems keen for people to use its browser Chrome. So much so, in fact, that they’ve decided to broadcast commercials for the br...
Google co-founder Larry Page delivered the Spring 2009 commencement address at the University of Michigan yesterday, the same university at...
CNBC-TV18 Boston Analytics Consumer Confidence Index is an interesting barometer of Indian Consumer Demand it is based on a survey of about ...
Group M has come up with advertising forecasts for 2009 which predicts a grim 2009 . During 2009 there will be some increased spending in Q2...
Norton Online Living Report, commissioned by Internet security firm Symantec, surveyed 9,000 adults and kids in 12 different countries, incl...
A research conducted by UK's Internet Advertising bureau points out what kinds of online advertising attracts user attention and predom...
A recent Article in Outlook profit talked about Key statistics detailing how India consumes. Total Households in India are estimated at 226 ...