Just experimenting with giving out a best of rapidly growing Indian Blogosphere according to me every week. This week Unofficial IPL blog a...
Well I was tired of all those pug ads from Vodafone and so this new ad has come as refreshing change and more so since this ad takes a very ...
Can you promote an ageing government owned airlines by using a young happening brand ambassador without improving on the core service offer...
Internet regularly seems to throw up buzzwords and ideas some of which catch on and the latest one around is social media. Social media desc...
Enough has already been said about ITC and their strategy of producing wacky, weird and at times humorous ads which have always broken the c...
In a recent interview with FAZ a german site Google CEO Eric Schmidt said that according to him the next big wave in advertising is the mobi...
Microsoft has been so successful by constantly making its old product redundant but it has failed to do so with Windows Vista which has not ...
MarketingSherpa has come out with a Handbook and Benchmarks report on Online Marketing based on a survey of 577 advertisers and marketers. ...
Lots of internet websites are using TV to generate brand recognition and create initial push and the latest in this field is Reliance ADAG o...
JuxtConsult an Online research firm is the latest to release a report about Internet in india. The report is titled " India Online 2008...
Well if you are into market research then instead of traditional research (which is limited by number of people you can visit) you might be...
There are lot of activities happening in India in mobile advertising space and now Pizza Hut has launched a mobile campaign in six cities,...
Custom Communications out of the U.K. have put together a list regarding the top brands on YouTube.The list focuses on which videos related ...
After the successful Dhoni ad Pepsi is out again with Sreesanth Ad and riding high on IPL wave this ad is absolutely similar in concept and...
Create a video with people playing along with brand logo and post it on Youtube that is the traditional style of marketing at Google like th...
Airtel recently slashed its roaming and std call rates based upon their analytics which told them that 70 per cent STD customers in India us...
Yahoo has finally woken upto search marketing in India but although Yahoo is a leader in display marketing its share of Indian searches i...
Google has been trying out various ways to increase revenues of Youtube and during a television interview last week, Google CEO Eric Schmidt...
Fashion and lifestyle retail chain Shoppers Stop has undergone a rejuvenation: a new logo, a new base line, new uniforms for its staff, an a...
Nokia is the presenting sponsor of Shah Rukh Khan’s Kolkata Knight Riders IPL team and have realized rather late that if they have develope...
What is the image portrayed of your brand in the minds of customer that is the question many brand managers have tried to figure out and now...
If you are looking at internet for opening a startup then you really got to look at this chart which will tell you why all the internet maj...
Of late there is a deluge of Advertising in banking industry with Citi going all out with its advertising and Kotak also out to showcase its...
The current buzzword is 360 degree marketing making use of all possible media channels to send across your message. So despite spending near...
Currently in private alpha Yureekah has launched a free competitive intelligence tool that allows media planners to figure out where is com...
Search Advertising is something that has proven to be very successful especially for lead generation and e-retailers while advertising on So...
This is a little offbeat but sometimes you really need inspiration and in such times I discovered this gem of a video which talks about per...
Despite all the Web2.0 hype Jobs, Travel and Matrimony are the only internet companies in India who have been successful and now its Real Es...
Looking for some unique, low cost marketing ideas especially for small business than why don't you consider Sam Decker's list of 19...
I always enjoy advertising of Nike which really takes advertising to another level. Nike just released the full version of a spot for the up...
There is lot of hype about the mobile web and how mobile is now the 4th screen after TV, Computer and Cinema Halls but there is lot of con...
Rather than writing hundreds of words about it lets leave it at these images to explain these concepts (image courtesy Neutron LLC )
After Coke recently made a mockery of Pepsi's ' Youngistan ' campaign with ' Sprite spoof ', Pepsi is now hitting back ...
Most of the people are aware about Google's Contextual targeting and its success but less is known about as successful and much controv...
Nobody can match Pepsi in terms of celebrity power and they have suddenly changed track and decide to ride the IPL wave getting Indian Cap...