Yahoo Search Marketing Launches in India

Yahoo has finally woken upto search marketing in India but although Yahoo is a leader in display marketing its share of Indian searches is very low. India is Google country which holds 80% of Indian Search Market according to Comscore and as I had earlier stated Yahoo's India searches account for only 0.01% of global searches according to net applications. Other major players in Indian search market Google, Guruji and Rediff have their own pay per click ad platforms and yahoo is last to enter this market but better late then never. Yahoo doesn't even have Yahoo Publisher Network which is alternative to Google adsense in India which means search marketeers don't have a way to target blogs in India through Yahoo.
For the uninitiated Search marketing works something like this

Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages.Advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

This works best for small and medium business whose concerns are not to build brand image but to generate sales leads
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Analysis of Search Engine Advertising in India
Google India's Local Ad campaign