Mobile advertising: Pizza Hut launch campaign

There are lot of activities happening in India in mobile advertising space and now Pizza Hut has launched a mobile campaign in six cities, Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune. They claim that the WAP campaigns on mobiles are receiving click-through rates of about 3 per cent and Pizza Hut have received more than 300 memberships to our club per day. The campaign has been developed and executed by the mobile marketing agency, Mobile2win, and includes promotions on both SMS and the mobile web (GPRS). Interestingly Pizza Hut is also giving out an offer on Youngistan microsite in association with Pepsi's youngistan online campaign

The objective of the campaign is to get people to register for the VIP Club, a virtual club, either on their mobiles or the WAP site created by the agency. The membership entitles members to free coupons and a chance to win prizes and discounts. They can download wallpapers, participate in contests and locate stores.Pizza Hut is promoting its VIP Club via SMS messages sent out by the Mobile2win network and also on the WAP portals of Reliance Communications and BPL.

via (afaqs).
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