Nike take it to the Next Level Ad

I always enjoy advertising of Nike which really takes advertising to another level. Nike just released the full version of a spot for the upcoming UEFA 2008 European Championship football. The 'Take It To The Next Level' commercial is directed by Guy Ritchy and shows a first person journey through several teams and players, including Ruud van Nistelrooy, Wesley Sneijder, Cesc Fabregas, William Gallas, Wayne Rooney, Cristiano Ronaldo, Marco Materazzi, Zlatan Ibrahimovic, Nani and Arsene Wenger.It shows a dude playing football, being part of the action itself and is shot innovatively in first person which makes it really interesting after all which football fan hasn't always dreamt of being part of the action? This is really a truly viral ad garnering 600,00 views in only 10 days of release on Youtube enjoy the ad
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