Airtel targets lovebirds with Madhavan and Vidya Balan Ad

Airtel recently slashed its roaming and std call rates based upon their analytics which told them that 70 per cent STD customers in India use less than 5 minutes a month on STD calls and 80 per cent mobile customers do not use their phones while roaming so they hoped that this rate cuts will drive growth and usage in the Indian telecom industry. To back this up they launched an ad campaign featuring south heartthrob Madhavan and Vidya Balan as lovers seperated by distance which is definitely going to appeal to young couples who are one of the largest users of mobile phones. Enjoy the ad